Pro-life Marketing to a Pro-choice Client
- officeladysmithcar
- Jun 24
- 2 min read
SNAPCHAT. INSTAGRAM. Facebook. TikTok. X (Twitter). Virtual events, video meetings, and online schooling. It truly comes as no surprise that people are spending
more time plugged into the internet than ever before.
Statistics published in 2021 are very revealing:
• Social media use has jumped by more than 12% in the past year – the largest increase since the boom in 2011.
• The world is spending more time on social media too, with the typical user now spending roughly 15% of their waking life using social platforms.
• 9 out of 10 users connect to social media via mobile devices.
• The average twenty-year-old spends 3 hours on social media each day.
• Instagram is projected to grow even 10x faster than TikTok – the second-fastest growing platform.
• 82% of Gen Zers and 79% of Millennials use social media to communicate with co-workers during the workday.1
Carefully tailored client marketing content zeroes in on women seeking our no-cost comprehensive pregnancy services, particularly those considering abortion. Be
cause social media platforms are integral to students' lives, they are ideal marketing channels. To effectively utilize these platforms, it is critical to create a pro woman, professional presence on trending Social Media platforms. Regularly posting engaging content that empowers women and highlights things that matter to students allows us to feature our services and provide information about abortion. As our center endeavors to
provide accurate and cutting-edge information on reproductive health issues, we build trust with our abortion-vulnerable and abortion-minded followers.
“This approach demands precision and empathy as we connect with these women, their partners, and their families, navigating the complexity of their pregnancy options and offering them the vital support and resources they are searching for. Abortion minded women are often asking or thinking these questions:
• Can you help me?
• Are you trustworthy and understanding, void of judgment?
• Are the services and environment safe, clinical, and professional?
• Do you have an unbiased agenda?
• Are you professionals who value me as a person?
• Will your space provide a sense of recognition, validation, and importance?
The secret sauce is to create value-added content focused on information relevant to her life, answer the questions she is asking, and showcase your medical and non-medical services that could positively impact her overall well-being. This content is tailored exclusively for her, excluding other audiences like donors, community, church liaisons, political activists, etc.” 2
While reaching abortion-minded women cannot follow the same approach as 25 years ago, the underlying components remain unchanged. Women don’t want to be “marketed” to. They want to be seen, valued, nurtured, and supported. In this blog, we hope you
catch a glimpse of that care offered to individuals with in our community. These are individuals created in the image of God, known and loved by Him. If they (or somebody they know) one day find themselves facing that unexpected pregnancy and feel unable to go on, we want them to know they are safe coming to us.
By Michele Martin
1. “2021 Client Marketing Strategies for Pregnancy Centers”, https:// www.storiesmarketing.org/post/pregnancy-center-marketing-strategies
2. “How to Read The Room and Know Your Audience”, https:// www.storiesmarketing.org/post/how-to-read-the-room-and-know-youraudience

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